Dressed for Success
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Pavilion hostesses at the Place des Nations.Library and Archives Canada & Expo 67 Mission Impossible -
Three women model hostess uniforms in 1965.Library and Archives Canada & Expo 67 Mission Impossible -
A coloured dress.Library and Archives Canada & Expo 67 Mission Impossible -
A paper dress designed by Eleanor Ellis.Library and Archives Canada & Expo 67 Mission Impossible -
A hostess from the Atlantic pavilion.Library and Archives Canada & Expo 67 Mission Impossible -
A hostess uniform designed by Michel Robichaud.Library and Archives Canada & Expo 67 Mission Impossible -
A dress, entitled Mon pays c'est l'hiver, designed by Jacques de Montjoye.Library and Archives Canada & Expo 67 Mission Impossible
The late-1960s era was marked by excitement and optimism but also civic turbulence and social unrest. As society was changing, so were social mores and modes of dress.
At Expo 67, younger generations were enjoying increasing freedom of expression and flaunted it through their clothing choices. Colours were vibrant, and miniskirts inched ever upwards.
To mark the 50th anniversary of Expo 67, as well as the 375th anniversary of the founding of Montreal, the McCord Museum launched a new exhibit, titled Fashioning Expo 67, exploring the world’s fair’s influence and legacy through the clothing worn by both employees of Expo 67, as well as visitors to the fair. Also showcased are clothing and accessories designed by leading Quebec designers of the era. The exhibition features more than sixty outfits, from hostess uniforms to hats, gloves, purses and more. The exhibit, launched in March 2017, ran until October 1, 2017.
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