It's not hard to figure out what message Santa is conveying to Matthew Berger, who, it turns out, will be two years old the day after this picture it taken, December 16, 1960.
It is, perhaps, Santa's best-known directive. The wagging finger may be a bit stern, but George Feick, who played Santa Claus every year at the annual Kroehler Manufacturing Company Christmas party at Stratford City Hall, is reliably reported to have been the perfect jolly old St. Nick, not one to upset a child. Still, Matthew, who has just received a snappy toy car from the merry gentleman, is not responding happily. "Now, be a good boy," Santa says. Matthew considers the road ahead.
Wray Berger, who submitted this photograph, is Matthew Berger's father. Wray, seventy-seven, is retired from Kroehler's and lives in Stratford, Ontario. Matthew, who turns forty-five this month, owns an antique store on Toronto's Yonge Street. Asked if Matthew has been a good boy as Santa requested, his father replied, "Oh, yes. Relatively good."