Annual Report 2010

Later this November: 100 Days That Changed Canada, a follow-up to Canada’s best-selling history book of 2009, 100 Photos That Changed Canada.

Without a doubt 2010 was a challenging year.

Continued economic uncertainty in the first half of the year constrained donors, budgets, and long-term planning. Many Canadian magazines adopted strategies of consolidation, cost reductions, and in some cases stopped printing altogether. Our children’s magazine, Kayak: Canada’s History Magazine for Kids is a good case in point, changing from a bi-monthly to a quarterly magazine to better align production costs with available revenues.

Elsewhere within the Society, we seemed to be bucking the trends. Already well along the development track with two key strategic initiatives, we pressed forward with the launch of our new online portal and the expansion of our national awards program. These new developments are broadening our audience reach and redefining our role as a content provider and leader within the history community. But, as everyone knows, it was our flagship magazine that garnered the most attention with our decision to rename it Canada’s History.

Click on the image below to read the full report in digital format.